An Exploratory Study of Consumer Attitudes Toward Green Cosmetics in the UK Market
Abstract
People’s health awareness has extended from the food industry to the personal beauty industry. Consumers have increased their interest in natural ingredients, sustainable packaging, and other green elements of cosmetics. This research explores consumer attitudes toward green cosmetics. Data were collected through qualitative research instruments (focus groups) since the research aimed to discover in-depth consumer attitudes and feelings. There...
Paper Details
Title
An Exploratory Study of Consumer Attitudes Toward Green Cosmetics in the UK Market
Published Date
Nov 19, 2018
Journal
Volume
8
Issue
4
Pages
71 - 71
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