Driving growth of Mwallets in emerging markets: a retailer’s perspective

Volume: 47, Issue: 4, Pages: 747 - 769
Published: Nov 12, 2018
Abstract
The technology growth and evolving customer expectations in emerging markets have led firms to search for strategic tools to engage customers. The digital payment industry has seen the emergence of a new mobile-based service called Mwallet: a digital version of a physical wallet. Although there has been excitement, firms lack guidance regarding leveraging the potential of Mwallets. Relying on the extant literature, industry reports, and a...
Paper Details
Title
Driving growth of Mwallets in emerging markets: a retailer’s perspective
Published Date
Nov 12, 2018
Volume
47
Issue
4
Pages
747 - 769
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