What geographical scope works best for rapidly internationalizing SMEs?

Volume: 34, Issue: 6, Pages: 1194 - 1202
Published: Jul 1, 2019
Abstract
Purpose This paper aims to explore the benefits of a regional internationalization strategy and investigate how a rapidly internationalizing SME’s development of market knowledge relates to this strategy. Design/methodology/approach After a brief overview of the literature on international SMEs, the internalization approach and the IP-approach, a case study is introduced and analyzed. Findings The case findings illustrate that market knowledge...
Paper Details
Title
What geographical scope works best for rapidly internationalizing SMEs?
Published Date
Jul 1, 2019
Volume
34
Issue
6
Pages
1194 - 1202
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