Heterosexercising women’s sexual pleasure in Finnish sex manuals

This article examines the ways in which heterosexual women’s sexual pleasure becomes a subject of exercise in Finnish sex manuals published between 2005 and 2015. Our research focuses on the production of the heterosexual mindscape, and how women are encouraged to engage in exercise and adopt a heterosexual state of mind in order to increase their sexual pleasure. Our analysis demonstrates how power constitutes, through sex manuals, paradoxical...