On Metamotivation: Consumers’ Knowledge about the Role of Construal Level in Enhancing Task Performance

Self-regulation research typically focuses on the modulation of thoughts, feelings, and behavior to achieve desired ends. We propose that understanding the regulation of the underlying motivational orientations that drive these reactions is a critical yet underappreciated research question. We review research on metamotivation—people’s understanding and goal-directed regulation of their motivational states. A central metamotivational challenge...