Does Counter-Attitudinal Information Cause Backlash? Results from Three Large Survey Experiments

Volume: 50, Issue: 4, Pages: 1497 - 1515
Published: Oct 1, 2020
Abstract
Several theoretical perspectives suggest that when individuals are exposed to counter-attitudinal evidence or arguments, their pre-existing opinions and beliefs are reinforced, resulting in a phenomenon sometimes known as ‘backlash’. This article formalizes the concept of backlash and specifies how it can be measured. It then presents the results from three survey experiments – two on Mechanical Turk and one on a nationally representative sample...
Paper Details
Title
Does Counter-Attitudinal Information Cause Backlash? Results from Three Large Survey Experiments
Published Date
Oct 1, 2020
Volume
50
Issue
4
Pages
1497 - 1515
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