Branding and governmentality for infrastructure megaprojects: The role of social media

Volume: 37, Issue: 1, Pages: 59 - 72
Published: Jan 1, 2019
Abstract
This paper explores subtle strategies that megaproject teams develop in practice to manage stakeholders external to the project team. A governmentality approach is used to account for these strategies. A metro rail megaproject in India provides the case for the study. The strategies were identified through a content analysis of 640 project and non-project based Tweets posted by the metro rail organization. We augmented this dataset with the...
Paper Details
Title
Branding and governmentality for infrastructure megaprojects: The role of social media
Published Date
Jan 1, 2019
Volume
37
Issue
1
Pages
59 - 72
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