Bob McKercher: serendipity, passion and a commitment to excellence

Volume: 29, Issue: 4, Pages: 626 - 634
Published: Oct 2, 2018
Abstract
I stumbled into tourism and hospitality academia a few years ago while working in Hong Kong Disneyland Resort, having over 20 years cross-industry experience in a variety of marketing and market...
Paper Details
Title
Bob McKercher: serendipity, passion and a commitment to excellence
Published Date
Oct 2, 2018
Volume
29
Issue
4
Pages
626 - 634
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