Facebook use and its association with subjective happiness and loneliness

Social Networking Sites (SNS) allow users to create a profile and connect with others. Due to the multidimensional nature of Facebook, the most popular SNS, research has considered how usage might be associated with well-being. Three hundred and thirty-two participants (70.8% Female; M age = 21.5, SD = 2.4) completed: The Multidimensional Facebook Intensity Scale, the Subjective Happiness Scale, and the UCLA Loneliness Scale. In regression...