Instagram user characteristics and the color of their photos: Colorfulness, color diversity, and color harmony

This study aims to explore the relationships between Instagram user characteristics and color features of their photos. Based on the assumption that individuals who are similar in characteristics would exhibit a similar style in their social media photos, this study pays attention to color as one of the key elements of style. An online survey to 179 university students measured their Big Five personality traits, narcissism, life satisfaction,...