Insights from Industry Leaders: A Maturity Model for Strengthening Communication Measurement and Evaluation

Volume: 13, Issue: 1, Pages: 1 - 21
Published: Nov 1, 2018
Abstract
Much scholarship has been devoted to identifying barriers that prevent the advancement of communication measurement and evaluation. This research focuses on the characteristics, objectives, and practices of chief communication officers (CCOs) with successful measurement and evaluation programs. Three key dimensions of practice emerged from in-depth interviews: communication executives’ measurement practices and evaluation programs were used to...
Paper Details
Title
Insights from Industry Leaders: A Maturity Model for Strengthening Communication Measurement and Evaluation
Published Date
Nov 1, 2018
Volume
13
Issue
1
Pages
1 - 21
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