The role of customer operant resources in health care value creation
Abstract
Service-dominant logic advocates that customers co-create value with a firm by contributing operant resources. However, do their operant resources contribute to improving the co-created value, or are they just a must? To address this question, this research investigates the effect of different components of customer operant resource on different forms of customer value in the context of health care service. A structural model was developed and...
Paper Details
Title
The role of customer operant resources in health care value creation
Published Date
Nov 1, 2018
Journal
Volume
13
Issue
3
Pages
457 - 478
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History