Advertising in Young Children's Apps: A Content Analysis
Volume: 40, Issue: 1, Pages: 32 - 39
Published: Jan 1, 2019
Abstract
Young children use mobile devices on average 1 hour/day, but no studies have examined the prevalence of advertising in children's apps. The objective of this study was to describe the advertising content of popular children's apps.To create a coding scheme, we downloaded and played 39 apps played by children aged 12 months to 5 years in a pilot study of a mobile sensing app; 2 researchers played each app, took detailed notes on the design of...
Paper Details
Title
Advertising in Young Children's Apps: A Content Analysis
Published Date
Jan 1, 2019
Volume
40
Issue
1
Pages
32 - 39
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