Overview of the leading countries in marketing research between 1990 and 2014
Abstract
Purpose The purpose of this paper is to present a general overview of the most influential countries according to their scientific contributions in marketing for the 1990–2014 period. In this bibliometric-based research, the authors generate a ranking of the 50 most influential nations according to the H-index and citations per paper, co-authorship, citation analysis and bibliographic coupling. The study provides a map that identifies the...
Paper Details
Title
Overview of the leading countries in marketing research between 1990 and 2014
Published Date
Oct 1, 2018
Journal
Volume
33
Issue
4
Pages
134 - 156
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Notes
History