New Digital Layers of Business Relationships – Experiences From Business-To-Business Social Media

Volume: 13, Pages: 217 - 242
Published: Dec 10, 2018
Abstract
Many of these features characterizing the new business environment influence not only the consumer business, but also the business-to-business (B2B) sectors and their ways of functioning. Interestingly, the influence also connects domestic with international business through the global connectedness. This is particularly visible in marketing communication, as the difference between domestic and international business communication has further...
Paper Details
Title
New Digital Layers of Business Relationships – Experiences From Business-To-Business Social Media
Published Date
Dec 10, 2018
Volume
13
Pages
217 - 242
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