Review paper

Influence of the Construction of Internet Business Platform Ecosystem on Customer Choice Modes

Volume: 18, Issue: 04, Pages: 67 - 82
Published: Aug 1, 2016
Abstract
In the “Internet Plus” background, resources opening-up, sharing, complementariness and integration among enterprises have become a hot topic in the business platform research. Internet business platform ecosystem is a product of the diversification of consumer demands, and also the inevitable requirement of enterprises to enhance their comprehensive competitiveness. Through literature research and expert scoring method, this paper extracts the...
Paper Details
Title
Influence of the Construction of Internet Business Platform Ecosystem on Customer Choice Modes
Published Date
Aug 1, 2016
Volume
18
Issue
04
Pages
67 - 82
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