Assessing Value From Business-to-Business Services Relationships: Temporality, Tangibility, Temperament, and Trade-Offs

Theoretical contributions exploring service value in business-to-business (B2B) settings have significantly lagged those that consider goods markets and business-to-consumer (B2C) contexts. To address this gap, this article focuses on the interfirm relationship as the fulcrum through which service value is created and exchanged. Specifically, we analyze how relationship value is assessed by actors and their organizations over the lifetimes of...