C2C interaction quality identification with SVM based on Kano model

Volume: 31, Issue: 12
Published: Oct 25, 2018
Abstract
Customer-to-customer (C2C) interaction is a basic characteristic of social commerce, which is potentially to generate substantial economic benefits. The C2C interaction quality is employed to describe the impact on consumers' purchasing intention. This paper presents a Kano method–based C2C interaction model to study different factors involved with the communication process. Further, with the analysis of consumers' communication factors, a...
Paper Details
Title
C2C interaction quality identification with SVM based on Kano model
Published Date
Oct 25, 2018
Volume
31
Issue
12
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