Differential Innovativeness Outcomes of User and Employee Participation in an Online User Innovation Community

Firm-hosted online user innovation communities (OUICs) have emerged as a vital source of knowledge and expertise for innovation and new product development. Prior research on OUICs has primarily focused on participation of external product users and benefits obtained from their contributions. However, the role of internal employees of the host firm, albeit essential for the community’s long-term success, has not yet received much attention. This...