Using graphic warning labels to counter effects of social cues and brand imagery in cigarette advertising
Abstract
Exposure to cigarette advertising can increase the likelihood of youth smoking initiation and may encourage people who already smoke to continue. Requiring prominent, graphic warning labels could reduce these effects. We test whether graphic versus text-only warning labels in cigarette advertisements influence cognitive and emotional factors associated with youth susceptibility to smoking and adult intentions to quit. We conducted two...
Paper Details
Title
Using graphic warning labels to counter effects of social cues and brand imagery in cigarette advertising
Published Date
Oct 24, 2018
Journal
Volume
34
Issue
1
Pages
38 - 49
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Notes
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