SME marketing: efficiency in practice
Abstract
Much has been written about SME owner-manager decision making and SME marketing efficiency. SME marketing theories have been drawn from the marketing, management and entrepreneurship literatures. These have provided the foundation for investigative empirical work focusing on how SME owner-managers actually do business. This paper reviews the relevant literature and offers some insights based on experience of working with SMEs at different stages...
Paper Details
Title
SME marketing: efficiency in practice
Published Date
Sep 2, 2018
Journal
Volume
25
Issue
3
Pages
213 - 226
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