Impact of Online Word of Mouth on Channel Disintermediation for Information Goods

Volume: 35, Issue: 3, Pages: 964 - 993
Published: Jul 3, 2018
Abstract
With the recent advances in digital technology, creators of information goods such as books, songs, or videos can now self-publish and sell their work directly to consumers, without the help of traditional publishers. In this study, we construct an analytical model to examine the role of online word of mouth in this trend of disintermediation. Online word of mouth can reveal product quality for experience goods and raise awareness to accelerate...
Paper Details
Title
Impact of Online Word of Mouth on Channel Disintermediation for Information Goods
Published Date
Jul 3, 2018
Volume
35
Issue
3
Pages
964 - 993
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