Internationalization as process of value distribution through innovation: polyhedral diagnosis of a “born global” firm

Purpose Technology applied to learning is blurring the traditional outlines of the relations between publishing and technology industries, moving the internationalization strategy away from a gradual perspective toward accelerated internationalization. This paper aims to provide a conceptual model of polyhedral diagnosis of market entry strategy (PODMES model) for “born global” firms involved in e-learning industries. Design/methodology/approach...