Exploratory study on the Innovation activities of Saudi Hotel SMEs

The paper investigates various innovation activities adopted by SME hotels in Riyadh, Saudi Arabia. 16 in-depth interviews with SME hotel managers in Riyadh were carried out. In doing so, this research fills the gap i.e. paucity of research related to null the innovation activities of SME hotels in Saudi Arabia. The findings indicate that SME hotels in Saudi Arabia engage in a range of innovation activities and use web applications for marketing...