Arousal, valence, and volume: how the influence of online review characteristics differs with respect to utilitarian and hedonic products

Volume: 28, Issue: 3, Pages: 272 - 290
Published: Oct 8, 2018
Abstract
Online reviews influence consumers’ purchase decisions. Product type – specifically, whether a product is utilitarian or hedonic – can help explain how consumers react to reviews. Characteristics...
Paper Details
Title
Arousal, valence, and volume: how the influence of online review characteristics differs with respect to utilitarian and hedonic products
Published Date
Oct 8, 2018
Volume
28
Issue
3
Pages
272 - 290
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