Customer Orientation and Performance of Women‐Owned Businesses: A Configurational Approach

Volume: 57, Issue: sup2, Pages: 218 - 243
Published: Nov 1, 2019
Abstract
The present research aims to improve the current understanding of the relationship between customer orientation and performance of women‐owned businesses. This study proposed that risk‐taking and financial capital are vital moderating factors of this relationship. Additionally, the study postulates that new insights can be unearthed by combining these factors with customer orientation in a three‐way interaction model. Using a sample of 264 women...
Paper Details
Title
Customer Orientation and Performance of Women‐Owned Businesses: A Configurational Approach
Published Date
Nov 1, 2019
Volume
57
Issue
sup2
Pages
218 - 243
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