Paying attention to the customer: consumer forces in small town entrepreneurial ecosystems

Purpose Entrepreneurial ecosystems – the inter-related forces that promote and sustain regional entrepreneurship – are receiving intense academic, policymaker and practitioner attention. Prior research primarily focuses on mature entrepreneurial ecosystems (EEs) in large, urban areas. Scholars are slow to examine the functioning of EEs in small towns, which face unique challenges in spurring entrepreneurial activity. Most notably, small town EEs...