Language as heteroglot
Volume: 25, Issue: 4, Pages: 781 - 799
Published: Oct 16, 2018
Abstract
Purpose The purpose of this paper is to reframe the role and function of perceived “bad English” in an international business (IB) context to illustrate that “bad English” could in fact facilitate cross-cultural communication in individuals who do not have English as first language. Design/methodology/approach This study uses the Bakhtinian concept of heteroglossia as a theoretical framework. For the method of analysis, applied linguistics is...
Paper Details
Title
Language as heteroglot
Published Date
Oct 16, 2018
Volume
25
Issue
4
Pages
781 - 799
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