Franchise management capabilities and franchisor performance under alternative franchise ownership strategies

Volume: 35, Issue: 1, Pages: 105899 - 105899
Published: Jan 1, 2020
Abstract
Franchising is a key entrepreneurial growth strategy, but a well-known downside is franchisee free-riding. Drawing upon alliance capabilities research, we describe franchise management capabilities and suggest that they are one way franchisors reduce free-riding and thus enhance performance. We also submit that these capabilities are especially helpful for “plural form” franchisors who own outlets in parallel with franchisees. Using a sample of...
Paper Details
Title
Franchise management capabilities and franchisor performance under alternative franchise ownership strategies
Published Date
Jan 1, 2020
Volume
35
Issue
1
Pages
105899 - 105899
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