An axiological measure of entrepreneurial cognition

Purpose The purpose of this paper is to expand the recent lines of inquiry into entrepreneurial cognition by focusing on the structure of values as an important aspect of cognition. Value theory, or axiology, posits that the capacity to value and to make value judgments is a distinctly human function – one that is a higher order process than is pure cognition alone. Design/methodology/approach This study is designed as a quantitative discovery....