Impact of Lifestyle-Oriented Motivation on Small Tourism Enterprises’ Social Responsibility and Performance
Abstract
Lifestyle-oriented motivation (LOM) is the reason that the owners of many small enterprises start and operate businesses in the tourism industry. Using a sample of guesthouses in historic Chinese towns, this study examines how LOM affects these small businesses’ corporate social responsibility (CSR), performance, and owners’ intentions to sustain operations. Applying the structural equation modeling approach to a sample of 154 guesthouses, this...
Paper Details
Title
Impact of Lifestyle-Oriented Motivation on Small Tourism Enterprises’ Social Responsibility and Performance
Published Date
Oct 5, 2018
Journal
Volume
58
Issue
7
Pages
1146 - 1160
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Notes
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