Effects of Publisher Interface and Google Scholar on HTML and PDF Clicks: Investigating Paths That Inflate Usage

When considering canceling a journal subscription, librarians often want to predict future demand for the journal. Predictions are often based on past usage, measured by COUNTER Journal Report 1, yet many factors prevent this report from reflecting true usage. One factor is the double-counting that occurs when an article is viewed in both PDF and HTML formats. This study investigated four variables that could affect ratios of HTML article views...