Original paper
Multiple stakeholder market orientation: a service-dominant logic perspective of the market orientation paradigm
Abstract
The purpose of this research is to propose a comprehensive conceptualization of the market orientation construct that acknowledges the role of salient stakeholders in value co-creation. The proposed multiple stakeholder market orientation (MSMO) construct is a more broadly defined conceptualization of what it means to implement the marketing concept in a multi-stakeholder business environment. The construct is developed within the context of...
Paper Details
Title
Multiple stakeholder market orientation: a service-dominant logic perspective of the market orientation paradigm
Published Date
Oct 1, 2018
Journal
Volume
9
Issue
1-2
Pages
42 - 60
Citation AnalysisPro
You’ll need to upgrade your plan to Pro
Looking to understand the true influence of a researcher’s work across journals & affiliations?
- Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
- Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.
Notes
History