Developing and maintaining clients’ trust through institutional mechanisms in online service markets for digital entrepreneurs: A process model

Crowdsourcing intermediaries, such as Upwork and ZBJ, are powering a new force of digital entrepreneurs by creating online service markets where service providers seek contracts from clients all over the world. An important reason for this flourishing digital entrepreneurship is that the intermediaries establish institutional mechanisms (IMs) that develop clients’ trust in digital entrepreneurs. However, insights into how intermediaries achieve...