Corporate entrepreneurship initiatives: Antagonizing cognitive biases in business model design

Volume: 49, Issue: 4, Pages: 509 - 533
Published: Sep 26, 2018
Abstract
Entrepreneurs designing novel business model configurations face cognitive biases that derive from limited mental capacity to deal with complex and uncertain decision contexts. Building on the notion of the business model as an idiosyncratic mental representation that organizes managerial understanding of value creating and value capture, we investigate how entrepreneurs cope with cognitive biases inherent in business model design. We conducted...
Paper Details
Title
Corporate entrepreneurship initiatives: Antagonizing cognitive biases in business model design
DOI
Published Date
Sep 26, 2018
Journal
Volume
49
Issue
4
Pages
509 - 533
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