Digital startups and the adoption and implementation of Lean Startup Approaches: Effectuation, Bricolage and Opportunity Creation in practice

Digital startups launching original value propositions can test out and validate their business model using a recent and emerging set of practices known as Lean Startup Approaches (LSAs), which consist of Customer Development and the Lean Startup. While LSAs are gaining momentum in the ecosystem surrounding digital startups, they still suffer from poor theoretical foundations and operational issues that hinder their adoption and implementation....