The employer-branding journey
Abstract
One purpose of this paper is to emphasize the relationship between employees as brand ambassadors and the concept of an employer brand. Another is to consider cross-cultural employer branding in the context of global talent management. The authors also clarify the connection between organizational image, organizational identity and organizational reputation, and address how positive and negative brand reputation can affect an organization.,The...
Paper Details
Title
The employer-branding journey
Published Date
Oct 8, 2018
Journal
Volume
16
Issue
4
Pages
363 - 379
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Notes
History