Attainment versus maintenance goals: Perceived difficulty and impact on goal choice

Volume: 149, Pages: 17 - 34
Published: Nov 1, 2018
Abstract
We argue that individuals monitor and evaluate attainment and maintenance goals differently. Attainment goals feature a salient current-end state discrepancy that is processed more than the corresponding match for maintenance goals. For maintenance goals, for which a salient discrepancy is absent, contextual influences on goal success/failure receive more processing than for attainment goals. Thus, objectively more difficult attainment goals may...
Paper Details
Title
Attainment versus maintenance goals: Perceived difficulty and impact on goal choice
Published Date
Nov 1, 2018
Volume
149
Pages
17 - 34
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