Original paper
Extracting brand information from social networks: Integrating image, text, and social tagging data
Volume: 35, Issue: 4, Pages: 538 - 556
Published: Dec 1, 2018
Abstract
Images are an essential feature of many social networking services, such as Facebook, Instagram, and Twitter. Through brand-related images, consumers communicate about brands with each other and link the brand with rich contextual and consumption experiences. However, previous articles in marketing research have concentrated on deriving brand information from textual user-generated content and have largely not considered brand-related images....
Paper Details
Title
Extracting brand information from social networks: Integrating image, text, and social tagging data
Published Date
Dec 1, 2018
Volume
35
Issue
4
Pages
538 - 556
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