Adaptive Heuristics That (Could) Fit: Information Search and Communication Patterns in an Online Forum of Investors Under Market Uncertainty

This article examines information-search heuristics and communication patterns in an online forum of investors during a period of market uncertainty. Global connections, real-time communication, and technological sophistication have created an unpredictable market environment. As such, investors try to deal with semantic, strategic, and operational uncertainty by following heuristics that reduce information redundancy. In this study, we have...