Explaining Stakeholder Identification with Moderate Prestige Collectives: A Study of NASCAR Fans

Through two studies of fans who identified with the collective known as NASCAR (the National Association for Stock Car Auto Racing hereafter referred to as Nascar), we examine why stakeholders identify with collectives that are perceived as only moderately prestigious (given that high prestige has been shown, empirically, to be the primary predictor of collective identification because it enhances identifiers’ self-esteem). Our findings indicate...