A methodological framework to assess social media strategies of event and destination management organizations

Volume: 28, Issue: 2, Pages: 189 - 216
Published: Sep 10, 2018
Abstract
Social media have become an indispensable tool for promoting events and tourist destinations, but some tourism organizations are still unable to exploit their full potential. The present research addresses this issue and proposes a methodological framework that could help managers increase users’ online engagement with tourist events and destinations’ social media sites. In two distinct studies, this research identifies content- and...
Paper Details
Title
A methodological framework to assess social media strategies of event and destination management organizations
Published Date
Sep 10, 2018
Volume
28
Issue
2
Pages
189 - 216
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