Academic research into marketing: Many publications, but little impact?
Abstract
This article reviews some issues associated with the way in which academic research into marketing is evaluated by UK education authorities using their research excellence framework (REF), in particular the impact component of the assessment. It discusses the extent to which research by marketing academics published in leading academic journals is relevant to the concerns of marketing management and how this relevance or lack of it may be...
Paper Details
Title
Academic research into marketing: Many publications, but little impact?
Published Date
Jan 1, 2018
Journal
Volume
5
Issue
1
Pages
1516108 - 1516108
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Notes
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