Match!

"Lost" on the Web: Does Web Distribution Stimulate or Depress Television Viewing?

Published on Oct 1, 2007in National Bureau of Economic Research
· DOI :10.3386/w13497
Joel Waldfogel38
Estimated H-index: 38
Abstract
In the past few years, YouTube and other sites for sharing video files over the Internet have vaulted from obscurity to places of centrality in the media landscape. The files available at YouTube include a mix of user-generated video and clips from network television shows. Networks fear that availability of their clips on YouTube will depress television viewing. But unauthorized clips are also free advertising for television shows. As YouTube has grown quickly, major networks have responded by making their content available at their own sites. This paper examines the effects of authorized and unauthorized web distribution on television viewing between 2005 and 2007 using a survey of Penn students on their tendencies to watch television series on television as well as on the web. The results provide a glimpse of the way young, Internet-connected people use YouTube and related sites. While I find some evidence of substitution of web viewing for conventional television viewing, time spent viewing programming on the web -- 4 hours per week -- far exceeds the reduction in weekly traditional television viewing of about 25 minutes. Overall time spent on network-controlled viewing (television plus network websites) increased by 1.5 hours per week.
  • References (0)
  • Citations (6)
📖 Papers frequently viewed together
41 Citations
18 Citations
78% of Scinapse members use related papers. After signing in, all features are FREE.
References0
Newest
Cited By6
Newest
#1Raúl Rodríguez-Ferrándiz (University of Alicante)H-Index: 1
#2Victoria Tur-Viñes (University of Alicante)H-Index: 4
Last. Kiko Mora Contreras (University of Alicante)
view all 3 authors...
This study analyzes the traffic generated on YouTube around television series. We selected a sample of 314 short YouTube videos about 21 Spanish TV series that premiered in 2013 by Spain’s three most popular mainstream television networks (Telecinco, Antena 3, and La1). These videos, which together received more than 24 million views, were classified according to two key variables: the nature (official or nonofficial) of the YouTube channel on which they were located and the exclusivity of their...
#1Hui LiH-Index: 3
E-book sales have experienced rapid growth in the past few years, yet their impact on print book sales remains unclear. This paper empirically investigates the cannibalization and market expansion effects of e-books. Using individual-level transaction data from 2008 to 2012, we estimate a dynamic structural model of consumer e-reader adoption and subsequent book purchases, including quantity, reading format (e-book or print book), and retailer choices in a number of book categories. We emphasize...
6 CitationsSource
E-reading has experienced rapid growth in the past few years and has raised new questions. On the supply side, retailers such as Amazon jointly sell e-readers and e-books. It remains unclear how they can coordinate the two products to conduct intertemporal price discrimination (IPD). On the demand side, it remains unclear how much of e-book sales come from cannibalizing print books and how much serve as market expansion to the book business. I empirically address these questions using individual...
#1Elisabetta Adami (University of Verona)H-Index: 5
On the video-sharing website YouTube, the ‘video response’ option triggers a new interaction practice, i.e. communication threads started by an initial video, built up by video responses and resumed by a video-summary. This article examines a video-thread that starts from one of YouTube’s ‘most responded’ videos; by using a social semiotic multimodal analysis, the author investigates how video responses relate to the initial video and how the video-summary selectively transforms the resources of...
37 CitationsSource
#1Riccardo Mangiaracina (Polytechnic University of Milan)H-Index: 4
#2Giovanni Toletti (Polytechnic University of Milan)H-Index: 7
Last. Luca Turba (Polytechnic University of Milan)H-Index: 2
view all 3 authors...
Television is attracting an enormous amount of attention from both researchers and managers, due to profound changes that are taking place thanks to the diffusion of digital technology. The Internet and the Web, affecting the overall landscape, the consumer habits, the strategies of the players, are playing a key role in the TV revolution. This paper, based on 26 case studies, a survey involving over 200 players and a complete census of all the channels provided via Web in Italy, aims at definin...
Source
#1Dhiraj Murthy (Bowdoin College)H-Index: 12
The rise of digital technologies has the potential to open new directions in ethnography. Despite the ubiquity of these technologies, their infiltration into popular sociological research methods is still limited compared to the insatiable uptake of online scholarly research portals. This article argues that social researchers cannot afford to continue this trend. Building upon pioneering work in 'digital ethnography', I critically examine the possibilities and problems of four new technologies ...
343 CitationsSource