"Lost" on the Web: Does Web Distribution Stimulate or Depress Television Viewing?

Published: Oct 1, 2007
Abstract
In the past few years, YouTube and other sites for sharing video files over the Internet have vaulted from obscurity to places of centrality in the media landscape. The files available at YouTube include a mix of user-generated video and clips from network television shows. Networks fear that availability of their clips on YouTube will depress television viewing. But unauthorized clips are also free advertising for television shows. As YouTube...
Paper Details
Title
"Lost" on the Web: Does Web Distribution Stimulate or Depress Television Viewing?
Published Date
Oct 1, 2007
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