Open Innovation and Social Big Data for Sustainability: Evidence from the Tourism Industry
Abstract
This paper aims to contribute to the debate on Open Innovation in the age of Big Data by shedding new light on the role that social networks can play as enabling platforms for tourists’ involvement and sources for the creation and management of valuable knowledge assets. The huge amount of data generated on social media by tourists related to their travel experiences can be a valid source of open innovation. To achieve this aim, this paper...
Paper Details
Title
Open Innovation and Social Big Data for Sustainability: Evidence from the Tourism Industry
Published Date
Sep 8, 2018
Journal
Volume
10
Issue
9
Pages
3215 - 3215
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