How young entrepreneurial companies orchestrate business ecosystems

Large corporates have been acknowledged as orchestrators of ecosystems. We observed young entrepreneurial companies, i.e. startups; act as orchestrators as well despite their scarce resource endowments. We asked how startups orchestrate and how they fulfill their goals, i.e. growth, technology development and funding within ecosystems. We found that startups grow either by applying their value proposition in one use case or over multiple use...