More Important, but for What Exactly? The Insignificant Role of Subjective Issue Importance in Vote Decisions

The nature of democratic governance is intimately connected with how citizens respond to candidate position taking. But when will a generally uninformed public base its vote choices on candidate positions? Since Converse scholars have argued that citizens should place greater weight on candidate positions on issues they consider personally important. However, this claim has received mixed empirical support. We revisit this question with...