Statistical and Methodological Myths and Urban Legends in Strategic Management Research: The Case of Moderation Analysis

This paper examines whether methodological precedence in applying moderation analysis to strategic management research relies on myths and urban legends, and if doing so affected empirical conclusions, implications for theory development, and practical recommendations. An in‐depth analysis of 69 studies published in the Strategic Management Journal between 2000 and 2014 using moderation analysis finds that strategic management scholars typically...