Successful Scaling in Social Franchising: The Case of Impact Hub

Volume: 44, Issue: 2, Pages: 288 - 314
Published: Oct 1, 2018
Abstract
Social entrepreneurs increasingly use franchising to scale social value. Tracey and Jarvis described how social franchising is like commercially-oriented franchising, but noted critical challenges arising from dual goals. We investigate a social franchisor that overcame these challenges and describe how the social mission became the source of business model innovation. We show that the social mission fostered a shared identity that guided the...
Paper Details
Title
Successful Scaling in Social Franchising: The Case of Impact Hub
Published Date
Oct 1, 2018
Volume
44
Issue
2
Pages
288 - 314
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