Application of Blue Ocean Strategy (BOS) towards effective leaders in public sector

Blue Ocean Strategy (BOS) is an analytical tool for business strategy to remain competitive based on three principles namely high impact, low cost and fast execution. In making BOS produces desired result, these three principles are well supported by two core values in the form of creativity and innovation. In fact, BOS has been increasingly become popular after its introduction in 2005 by Prof Chan Kim and Prof Renee Mauborgne. Meaning to say,...